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Adding Your Twitter Account to Your LinkedIn Profile

LinkedIn lets you add social media feeds to your LinkedIn profile. This lets your profile visitors see what you’re up to on the social media front.

Adding Your Twitter Account

Open your LinkedIn profile, Click on Add Twitter Account and enter your Twitter username. I prefer to Display my Twitter Account on my LinkedIn profile by checking the box. This allows me to Tweet from Twitter and have my Tweets show up in my LinkedIn profile and as my Share status.

Now my Twitter account is tied to my LinkedIn profile so my Tweets appear in my Status box.

People can easily see your full Status activity by clicking on See all activity where they will see a full listing of your LinkedIn activity.

Filed Under: LinkedIn Tagged With: Adding Twitter to LinkedIn profiles, adding your twitter account to your linkedin profile, Linkedin, linkedin profile, social media, Social network, twitter, twitter account, Twitter feed in LinkedIn, twitter username

Searchable LinkedIn Profiles Continued

By Ted 1 Comment

Now that you have a compelling LinkedIn profile headline, a professional photo, and your industry information filled out, it’s time to move on to the next section of your profile.

Below your Basic Information is your Status Update section. Your Share updates will appear right under your Basic Information and will also appear under All Updates on the Home page of LinkedIn. You can configure your LinkedIn account so your Tweets will automatically appear as your Status.

Your Share your status using this box which is located on the Home page of LinkedIn. By checking the box, your Share will also be Tweeted.

Now we’ll move into your Experience or Employment section. To add your Current and Previous positions, click +Add Postion.

Simply fill out the form and click Save Changes. Make sure your add a brief but clear description of each position. Use your target keywords in your description so you will be found when people search for your skillsets. You can also Ask for Recommendations from previous co-workers in this form.

Once you’ve added your Current and Previous positions, you’ll move to your Education. Simply click Add a School to enter your schools, years attended and your major. You can also Request Recommendations from classmates and educators.

Your Recommendations are displayed next and you can Ask for a Recommendation in this section by clicking on the link. Fill out the form and a Recommendation request will be sent to the contacts you choose.

Your profile is almost complete. In my next blog post we’ll put the finishing touches on your LinkedIn profile. Remember to take your time and fill out all of the information completely. Use your target keywords or skills in your description so you’re profile will easily be found when someone searches on LinkedIn or on Google. If you have any questions or comments, please add a comment to this post and I’ll get back to you.

Filed Under: LinkedIn Tagged With: form, google, how to create a great linkedinprofile, Linkedin, professional linkedin profiles, Profile, profiles, searchable linkedin profiles, searchable linkedin profiles continued, twitter

Are you still ignoring Twitter?

By Ted Leave a Comment

: Image via Wikipedia

Do you use Twitter? If you’re not using Twitter, sign up for your free account at http://twitter.com to see what all of the commotion is about. Twitter now has over 200 million users and is one of the fastest growing websites on the internet. Ignoring Twitter will not make it go away and you could be hurting your business by not using Twitter! (I’ll tell you why in a minute).

Most people assume Twitter is a waste of time but they’re quickly learning that it’s a very valuable tool to grow your business whether it’s small or large. Many celebrities are creating a buzz for themselves (sometimes in negative ways) and businesses are enhancing their brand recognition using Twitter.

Here are some tips to help you use Twitter effectively:
1. Listen before you Tweet. Go to http://search.twitter.com and search for your competitors. Follow them and see how they’re using Twitter. Learn from their mistakes before you start Tweeting.
2. Provide valuable information to your customers and prospects. When you come across a great product or service recommend it to them and provide a link to that resource at the end of your Tweet.
3. Don’t self-promote or sell on Twitter. Use it to enhance your brand and reputation by providing valuable information.
4. Don’t post negative Tweets about your competition. Keep your Twitter reputation positive and don’t get into negative debates online with your competitors.
5. Respond quickly to negative Tweets from your customers. If they are unhappy with your product or service, engage them on Twitter immediately. A simple Tweet like “How can I help you @Twittername? will most often calm them down and make them feel like someone is there to help them. Try to solve their problem by Tweeting a link to an FAQ or resource that can solve their problem. If that doesn’t solve their problem, invite them to Direct Message you or call youfor immediate assistance.

Twitter is a very powerful, real-time resource. People are talking about you or your company on Twitter so ignoring it is the worst thing you can do. You need to know what they’re saying and engage them to keep the sentiment positive about your brand.

Filed Under: Blog Tagged With: Brand Recognition, Buzz, Celebrities, Commotion, Debates, Image, People Talking, prospects, Providing Valuable Information, Real Time, Reputation, Time Resource, Tweet, Tweets, twitter, Valuable Tool, Waste Of Time, Wikipedia

Top Twitter mistakes

By Ted Leave a Comment

Lebron James joined the Twitter generation yesterday so he can tweet his decision about where he’ll play basketball next year. Lindsay Lohan is busy tweeting about her legal problems and every day thousands of people join Twitter to see what all the buzz is about.

Twitter can be a very effective tool to help get your message out to the world if used correctly. Twitter can also be detrimental if used incorrectly. Most people don’t know how to use Twitter when they first join and often make mistakes. They think they need to tell us what they’re doing every minute of the day, sharing personal details that we don’t need to know. Some of the worst Tweets I’ve seen include:

I have the worst cramps!
I have a terrible headache
I’m going to the gym now
I have the worst hangover today

You get the idea. We don’t care about how you feel! We joined Twitter to participate in useful conversations and to connect with like-minded people. We don’t want to receive a barrage of auto-tweeted quotes or self-promotions. We want to engage in conversation with you and hear what’s really on your mind.

The other day I saw a Tweet from @willotoons complaining to someone about giving her a hard time about one of her Tweets. I started following @willotoons when I first joined Twitter a few years ago because she does a great job of sharing her thoughts as well as providing great resources. I highly recommend following her to see how to use Twitter effectively.

The reason @willotoons was complaining is because some guy Tweeted something like “do we really need to know that” as his first and only tweet. He made no attempt to engage @willotoons in conversation. He just complained about her sharing of some personal thoughts.

The proper way to use Twitter if you’re a beginner is to “listen” for a while before tweeting. Follow some people and see how they use Twitter. It’s best to share some personal thoughts, but not TMI, and share great resources, products, or services as you come across them. Engage people in conversations and have some fun. Don’t be a jerk and complain about people you don’t know or make a fool of yourself. Twitter is a very effective tool if used properly so join in the fun!

Filed Under: Blog Tagged With: @willotoons, Barrage, Basketball, Buzz, Conversations, Cramps, Great Resources, Hangover, Hard Time, Headache, how to use Twitter, Job, Lebron James, Lindsay Lohan, People, Personal Thoughts, Quotes, Reason, Self Promotions, Tweet, Tweets, twitter, Twitter etiquette, Twitter mistakes

Questions from 5 Key Ingredients of Social Media for Your Website

By Ted 5 Comments

We had a lot of questions from yesterday’s 5 Key Ingredients of Social Media for Your Website webinar that I didn’t have time to answer so here we go.

Q: Are the social media components on “the knot” available via the Sitecore Developer Network?

A: You can use RSS which is available in Sitecore CMS to pull content into your website. Twitter has an RSS feed so you can display your Twitter stream on your website and LinkedIn has a public RSS feed so you can display LinkedIn updates and Answers on your website. Facebook turned off it’s RSS Feed last year so you can’t display your Facebook News on your website but you can install Simply RSS in your Facebook account and pull in your blog posts, LinkedIn updates and your Twitter stream. LinkedIn lets you pull in RSS feeds so you can display your blog and Twitter updates on your LinkedIn profile. This diversifies your traffic and automatically updates numerous social media properties.

Q: My biggest issue is, I have two kind of posts on our fb-fanpage. 1. I love the company, you’re the best or 2. This product is broken, damaged etc. and questions concerning customer support. I have trouble getting customer service involved with FB and don´t know how to handle those messages as an it proffesional. Any tips?

A: Since customer support doesn’t want to get involved with Facebook, you can create an Support tab on your Fan Page that contains ways to contact customer support. Search Facebook for play.com and you’ll see their extensive Customer Support list under the Info tab.

Q: how much impact do custom tabs (canvas tabs) have (programmed with Facebook Markup language). are they alot more effective than “normal” facebook sites

A: I’m seeing more Facebook pages using the Facebook Markup Language which allows you to create Fan Pages that look like your website. This extends your brand to Facebook and lets you add newsletter opt in forms and custom content.

Q: For your customers to develop content on your website, what are some recommended platforms to develop that? I have looked into Google Friend Connect as one way, but it doesn’t do everything.

A: There are solutions for any open source or .NET content management system. For example, Joomla has Community Builder which lets you build your own online community. If you’re running on .NET you can look at www.onesite.com. Another option is to use a hosted service like www.ning.com which is very customizable.

Q: Have you found a tool that aggregates the various social media metrics in a way for more easily created reporting?

A: Social media monitoring is an evolving market and there is a range of products for different price points. You can look at tools like www.trackur.com which is low cost but high in features and www.radian6.com on the higher end. Do a Google search for “social media monitoring” and you’ll see many products. MarketingProfs.com has some case studies that review social media monitoring products.

Q: Help me understand how to apply SN to a Local Service company doing Bathroom Renovations

A: You could create a Facebook Fan Page and upload before and after photos of your work. You can also upload those photos to www.flickr.com and to your website. People love to look at pictures and they love to share their photos. You could even do a Twitter campaign where you encourage people to Tweet a picture of their bathroom and the person with the ugliest bathroom would win a discount. Then you could feature them in a Before/After campaign on your website and Facebook Fan Page.

I’ll answer more questions in my next post.

Thanks for attending our webinar and here are links to the webinar recording, podcast and slides.

http://mediacontent.sitecore.net/5IngredientsSocialMedia/5IngredientsSocialMedia.html

http://mediacontent.sitecore.net/5IngredientsSocialMedia/5IngredientsSocialMedia.mp3

http://www.slideshare.net/sitecore/5-key-ingredients-of-social-media-for-your-website

Ted

Filed Under: General Tagged With: Blog, Canvas, Cms, Custom Tabs, Customer Service, Customer Support, Developer Network, Facebook, Fan Page, Fan Pages, Fb, Info Tab, Knot, Linkedin, Lot, Markup Language, Media Components, Media Properties, Profile, Sitecore, social media, Support Search, traffic, twitter

Adding Your Twitter Account to Your LinkedIn Profile

Searchable LinkedIn Profiles Continued

Are you still ignoring Twitter?

Top Twitter mistakes

Questions from 5 Key Ingredients of Social Media for Your Website

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