I just read an article in the newspaper about the rising price of rice due to higher fuel costs. Check out the article here. http://origin.mercurynews.com/valley/ci_9036860
Now they’re saying there’s a world rice shortage and major suppliers like Costco and Sam’s Club are going to start rationing rice! You have to be kidding!! What’s next a shortage on the air we breathe? Oh we already have a shortage of clean air to breathe. We also have a shortage of gas and water. What don’t we have a shortage of?
We’re using less gas in the
How is this affecting your business? Have you raised your rates or implemented a fuel surcharge? Are you afraid to raise your rates because your clients may disappear? It’s a fine line that you have to walk to keep your business going but also charging enough so you can stay in business. If you can’t cover your expenses then it’s not worth trying to keep your customers happy by not raising your rates.
I don’t remember anytime in my lifetime that things have collapsed so fast. We kept hearing how wonderful the economy was but the only ones reaping the benefits were the huge corporations and the richest one percent of our population. Everyone else slipped further into debt and now the proverbial shit is hitting the fan. Foreclosures and bankruptcies are at record levels and still increasing. With the prices rising faster than the temperature in July in
Make sure you’re charging your clients enough to keep your business afloat. If you’re living on credit or running your business on credit stop right now and do what you have to so you can stay in the black. It’s a scary time right now and nobody’s going to be around to bail you out.
The media is pounding the “[tag-tec]recession[/tag-tec]” word into our heads. Turn on the television or radio and you’ll hear it. Pick up your newspaper or any business-related magazine and you’ll see it. The internet is full of the "R" word. Technically we’re not in a recession but we sure feel like we are. The media grabs our attention by constantly screaming doom and gloom at us.
The [tag-ice]economy[/tag-ice] is tanking. [tag-tec]Gas prices are soaring[/tag-tec]. Foreclosures are breaking records every day. [tag-ice]Housing prices[/tag-ice] plummet. [tag-tec]Unemployment[/tag-tec] jumps. The war will never end. [tag-ice]Global warming[/tag-ice] is melting the polar ice caps. Murder rates soar.
Watch your local news tonight. The first 15 minutes will be full of doom and gloom stories. Then you’ll see the weather which will be full of extreme weather stories and huge storms. The sports will follow with story after story about athletes that were caught cheating or breaking the law. They’ll squeeze in your local team’s results but the majority of the time will be focused on negative sports news.
Feel good stories rarely make it in your local news except at the very end of the newscast. One cute story about firemen rescuing a cat from a tree or a local girl scout troop that sold more cookies than last year will end the newscast. Katie Couric experimented with focusing on positive news when she became the evening news anchor at CBS. That experiment lasted only a few weeks as the ratings plummeted to last place.
So if the media is pounding the “[tag-tec]recession[/tag-tec]” word into your client’s heads, how are you going to get them to spend any money? If they’re watching the news, they’re scared to death and afraid to spend any money.
You need to focus on the positive and be the bearer of good news. Now is the time to be communicating with them. Give them some good news. Lift their spirits. Send them a joke. Give them a great deal. Do something. Do anything to lift their spirits. Now is the time they need to hear something positive and they’ll remember you for a long time if you’re the one that lifts their spirits.
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