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Adding Your Website and Blog URLs in LinkedIn for Maximum SEO Value

One of the most common mistakes people make when adding their website or blog URL to their LinkedIn profile is to choose one of the default options like Personal Website or Blog.

adding websites using default settings

If you choose Company Website or one of the other options in the dropdown list, your listing will look like this. I chose Company Website so it displays Company Website instead of my Company name or target keyword phrase.

default website URL display

The trick is to choose Other, enter your Company name or keyword phrase in the middle box.

Now your listing will look like this and your Company name or keyword phrases are clickable links to your blog or website.

 

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Searchable LinkedIn Profiles Continued

Now that you have a compelling LinkedIn profile headline, a professional photo, and your industry information filled out, it’s time to move on to the next section of your profile.

Below your Basic Information is your Status Update section.  Your Share updates will appear right under your Basic Information and will also appear under All Updates on the Home page of LinkedIn.  You can configure your LinkedIn account so your Tweets will automatically appear as your Status.

Your Share your status using this box which is located on the Home page of LinkedIn. By checking the box, your Share will also be Tweeted.

Now we’ll move into your Experience or Employment section. To add your Current and Previous positions, click +Add Postion.

Simply fill out the form and click Save Changes. Make sure your add a brief but clear description of each position. Use your target keywords in your description so you will be found when people search for your skillsets. You can also Ask for Recommendations from previous co-workers in this form.

Once you’ve added your Current and Previous positions, you’ll move to your Education. Simply click Add a School to enter your schools, years attended and your major. You can also Request Recommendations from classmates and educators.

Your Recommendations are displayed next and you can Ask for a Recommendation in this section by clicking on the link. Fill out the form and a Recommendation request will be sent to the contacts you choose.

Your profile is almost complete. In my next blog post we’ll put the finishing touches on your LinkedIn profile. Remember to take your time and fill out all of the information completely. Use your target keywords or skills in your description so you’re profile will easily be found when someone searches on LinkedIn or on Google. If you have any questions or comments, please add a comment to this post and I’ll get back to you.

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Supercharge Your LinkedIn Profile

Think of LinkedIn as your online resume and your profile as the introductory paragraph of your resume. As people scan your profile, they should be able to understand exactly what you do as they read your headline.

Your LinkedIn profile provides people with a comprehensive summary of you, your education, work experience and your achievements. Your LinkedIn profile also links people to other social media properties and websites where you can showcase your expertise.

Your LinkedIn profile consists of:

  1. Your headline
  2. Your photo
  3. Status updates
  4. Vanity URL
  5. Summary
  6. Applications
  7. Experience
  8. Education
  9. Recommendations
  10. Additional information
  11. Personal information
  12. Contact information

Headline

Your profile headline is the single most important part of your profile. Your profile headline will appear next to your name in the search results. As your name appears in the search results, your headline must be compelling enough to make people want to click on your profile to learn more about you. You should never just put your name and company name in your headline.

You will also select your Location and Industry in this section of your profile setup. You can also create multilingual profiles in the Basic Information section of your profile.

Here’s my finished Profile Headline.

Here’s the profile headline for Viveka von Rosen. You know exactly what she does for a living.

And here’s why it’s important to use your target keyword phrases in your profile headline. Viveka is the top search result in Google for “LinkedIn expert” out of 159 million search results.

Take time now to create your compelling profile headline using your target keyword phrases.

In my next blog post, we’ll continue developing your LinkedIn profile. Feel free to add your profile headlines in the Comments of this post and I’ll let you know how you’re doing.

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I’m writing a book about LinkedIn!!

Image representing LinkedIn as depicted in Cru...

Guess what? I’m writing a book about LinkedIn for a major publisher (details to follow soon!). I’m going to post my drafts on this blog and I would love your feedback as the book develops. I’ll be posting at least 5 times a week until I cover all of the topics in the book. I’ll use your feedback as I develop the final version of the book so please follow along and leave your feedback, good or bad.

Why am I writing a book about LinkedIn when there’s already a ton available? Well most of the books on Amazon are a couple of years old. There are some really good books but they only teach the basics of LinkedIn like creating your account, updating your profile and connecting with others.

LinkedIn has changed a lot in the past two years. They went public recently so they have a lot of cash to invest in site improvements. Boy have they improved the site, adding a lot of new features and tools.

When LinkedIn started, people thought it was just for connecting with past coworkers and finding a job. I signed up when LinkedIn first came out in 2004 and didn’t really use it for a couple of years. I filled out my profile and connected with a few friends but I wasn’t looking for a job so I didn’t come back often. Today I use LinkedIn almost every day in my job as an Online Marketing/SEO Analyst for a major software company. We run B2B ads that generate great leads for our sales reps. I also participate in Groups and use the Answers section to do market research.

I’ll get into more detail in my book about how I’m using LinkedIn today. Whether you’re looking for job, looking for clients or want reconnect with past co-workers, read my blog and give me some feedback on the content that will become my book.

In my next post I’ll show you how to create a compelling LinkedIn profile that will get you noticed in LinkedIn and in Google searches.

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3 Easy Steps to Link Twitter, Facebook and LinkedInUnited Nations Twitter Account Follows Porn Star - ConstitutionSchoolBlog Promotion BostonOrganisation of Work within UMLSocial Media Marketing Advice That Everyone Should ReadFast-changing features on social media sites triggering new wave of compliance …Cover your social media tracksHow to Create and Promote Successful Social Media Giveaways (and build SEO Links)Social Media as a Job Search ToolTwitter and Facebook Big Sites for Job Recruiters