TGIF Book Marketing Tips: The Importance of LinkedIn Profiles for Book AuthorsTop 5 LinkedIn Profile Customizations11 LinkedIn Profile Tips for Nonprofit ProfessionalsGet found: how to align your professional keywords with your LinkedIn profileLinkedIn Profile Service Professional LinkedIn Profile WriterHow to Create a LinkedIn Profile (Part 1)The Sum UpFull Sail University BlogI Just Earned the Certified Master Resume Writer (CMRW) CredentialHow to Land That Social Media Internship You Desire

Searchable LinkedIn Profiles Continued

Now that you have a compelling LinkedIn profile headline, a professional photo, and your industry information filled out, it’s time to move on to the next section of your profile.

Below your Basic Information is your Status Update section.  Your Share updates will appear right under your Basic Information and will also appear under All Updates on the Home page of LinkedIn.  You can configure your LinkedIn account so your Tweets will automatically appear as your Status.

Your Share your status using this box which is located on the Home page of LinkedIn. By checking the box, your Share will also be Tweeted.

Now we’ll move into your Experience or Employment section. To add your Current and Previous positions, click +Add Postion.

Simply fill out the form and click Save Changes. Make sure your add a brief but clear description of each position. Use your target keywords in your description so you will be found when people search for your skillsets. You can also Ask for Recommendations from previous co-workers in this form.

Once you’ve added your Current and Previous positions, you’ll move to your Education. Simply click Add a School to enter your schools, years attended and your major. You can also Request Recommendations from classmates and educators.

Your Recommendations are displayed next and you can Ask for a Recommendation in this section by clicking on the link. Fill out the form and a Recommendation request will be sent to the contacts you choose.

Your profile is almost complete. In my next blog post we’ll put the finishing touches on your LinkedIn profile. Remember to take your time and fill out all of the information completely. Use your target keywords or skills in your description so you’re profile will easily be found when someone searches on LinkedIn or on Google. If you have any questions or comments, please add a comment to this post and I’ll get back to you.

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Supercharge Your LinkedIn Profile

Think of LinkedIn as your online resume and your profile as the introductory paragraph of your resume. As people scan your profile, they should be able to understand exactly what you do as they read your headline.

Your LinkedIn profile provides people with a comprehensive summary of you, your education, work experience and your achievements. Your LinkedIn profile also links people to other social media properties and websites where you can showcase your expertise.

Your LinkedIn profile consists of:

  1. Your headline
  2. Your photo
  3. Status updates
  4. Vanity URL
  5. Summary
  6. Applications
  7. Experience
  8. Education
  9. Recommendations
  10. Additional information
  11. Personal information
  12. Contact information

Headline

Your profile headline is the single most important part of your profile. Your profile headline will appear next to your name in the search results. As your name appears in the search results, your headline must be compelling enough to make people want to click on your profile to learn more about you. You should never just put your name and company name in your headline.

You will also select your Location and Industry in this section of your profile setup. You can also create multilingual profiles in the Basic Information section of your profile.

Here’s my finished Profile Headline.

Here’s the profile headline for Viveka von Rosen. You know exactly what she does for a living.

And here’s why it’s important to use your target keyword phrases in your profile headline. Viveka is the top search result in Google for “LinkedIn expert” out of 159 million search results.

Take time now to create your compelling profile headline using your target keyword phrases.

In my next blog post, we’ll continue developing your LinkedIn profile. Feel free to add your profile headlines in the Comments of this post and I’ll let you know how you’re doing.

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Google Farmer Update

Here’s a short video with the details of Google’s recent update, nicknamed Farmer by some and officially Panda by Google. Let me know what you think in the Comments section. Click on the yellow icon to the right to leave your comments.

7 Landing Page Tips That Will Skyrocket Your Conversions

An eye-tracking Heatmap showing where a subjec...

Image via Wikipedia

Landing pages are the key to high conversions on the web. When someone searches Google to find a solution to their problem they want a quick answer. They don’t want to be directed to a home page and have to wade through pages of content to find the answer. They want to find the answer in the least number of clicks possible. A well-designed landing page will provide the solution to their problem in just a few clicks.

Read more about designing landing pages that will skyrocket your conversions on my guest post on the Sitecore Community Blogs at http://www.sitecore.net/en/Community/Best-Practice-Blogs/Ted-Prodromou/Posts/2011/01/7-Landing-Page-Tips-To-Boost-Conversions.aspx

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Google Officially Denies It’s a Monopoly

Image representing Google as depicted in Crunc...

Image via CrunchBase

It’s official. Google denies its a monopoly and says the European Commission review findings are inaccurate. Read Google’s official response here.

http://googlepolicyeurope.blogspot.com/2010/11/our-thoughts-on-european-commission.html

Google has quickly become the Microsoft of the tech world. As Google grows bigger and grabs the majority of market share, it’s hard to be considered the “nice guy” just as Microsoft experienced as it dominated the desktop world. Google controls over 65% of all internet searches and claims that ads placed on the Google Display Network reach over 80% of the internet. It’s hard to deny you’re a monopoly when you see numbers like that.

What concerns Google’s competitors is their expansive presence EVERYWHERE. Google doesn’t focus on just dominating the search engine market. They’re into voice over IP (VOIP) telephone service, cellular (Android OS), tablet computers (Android OS again), Google television, and a variety of media outlets so your ads will be displayed everywhere. Google wants to control every possible means of communication so they can display their ads everywhere we go.

Not a bad strategy if I must say so. The problem is Google is creating a lot of great products that they’re giving away for free which makes it hard to compete against them. Google Analytics is a fantastic tool that tells you everything you need to know about your website and web traffic and its free. There are many competitive products that are better than Analytics but most companies don’t need to spend thousands of dollars for a little more functionality. The competitive products can’t compete against a better-than-average product that is free.

Remember, about 95% of Google’s revenue comes from ads. Google’s objective is to make the internet accessible from anywhere by anyone so their ads appear everywhere. Giving away the free tools and services makes you spend more time on the internet so you’ll see their ads more often. The bigger the internet gets, the more money Google makes so it can afford to give away great products and services. That makes it very hard for them to have competitors.

It will be interesting to see how this plays out. How can you be a monopoly when almost all of your revenue comes from one source but you’re offering tons of free products and services. Monopoly or not, the bigger Google gets, the harder it will be for them to claim to be the nice guy who’s looking out for your best interest.

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TGIF Book Marketing Tips: The Importance of LinkedIn Profiles for Book AuthorsTop 5 LinkedIn Profile Customizations11 LinkedIn Profile Tips for Nonprofit ProfessionalsGet found: how to align your professional keywords with your LinkedIn profileLinkedIn Profile Service Professional LinkedIn Profile WriterHow to Create a LinkedIn Profile (Part 1)The Sum UpFull Sail University BlogI Just Earned the Certified Master Resume Writer (CMRW) CredentialHow to Land That Social Media Internship You Desire