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How do you follow up with your customers?

By Ted 1 Comment

I often ask my clients how they follow up with their prospects and customers. “Follow up with my prospects and customers?” they ask with a puzzeled look on their face. I would’ve gotten the same response if I asked them how to split an atom.

Most small business owners are struggling right now. The economy sucks, gas prices are skyrocketing and everyone is tightening their belt. Companies are laying off workers and getting rid of their consultants. It’s tough out there and everyone is scared to death.

Now is the best time to get in touch with your current and past customers. You need to remind them frequently that you’re still available to solve their problems. Send them a note or give them a quick call every couple of months to check in and keep your name fresh in their mind. Their problems are still their in spite of the bad economy and they probably need your help more than ever.

My friend Jennifer LeBrett has a great post on her blog today about keeping in touch with your customers. Check it out at http://topmindmarketing.com/how-do-you-follow-up/

To your online success!

Ted


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Filed Under: Blog Tagged With: customer follow up, customer retention, how do you follow up with your customers, mind marketing, most small business, small business, small business marketing, small business owners, top of mind marketing, touch with your customers
  • http://www.topmindmarketing.com Jennifer LeBrett

    Ted, I do hope your clients listen to you, because you practice what you preach. I know, because I pay close attention to other people’s follow-up practices and yours are some of the best I have seen.

    The convenience of email makes it is easy to check in occasionly with clients, but who doesn’t love to receive an actually “Thank You” of “I’m Thinking of You” card in the mail. With online tools such as “Send Out Cards”, you can add that personal touch to your follow-up that sets you apart and shows that you put extra thought into staying connected.

    It’s great to be reminded that during these economically trying times, there is someone out there who is consistently staying connected to you, who offers ways to help solve your problems. This is comforting, creates trust, and shows that you care (evokes emotional based response-which is were people buy from). Then, next time this client needs your product/service, you can bet if you have been doing this consistently, they will remember you. In the meantime, you feel good because you are doing something positive and creating goodwill. And, when it comes to follow-up doing something positive, is better than doing nothing.

Grow Your Business And Stay In Touch With Your CustomersInfographic: How small business owners use mobile technologySmall Business Owners Can Become Effective Self-PromotersYear End Checklist for Small BusinessesGuerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small BusinessSmall Business Marketing That Will Help Your Business FastSmall Business Marketing That Will Assist Your Business FastSmall BusinessSmall Business Marketing Specialist!Small Business Majority Blog